14 Best App Store Optimization Tools 2022
Businesses use app store optimization (ASO) software to track app rankings and downloads as well as to help mobile applications rank higher in app stores. Additionally, app store optimization companies offer all the resources and intelligence features that developers and app owners require to achieve high app rankings. We’ll look at the top 14 app store optimization tools for you in this article. Please continue reading and select your favorite.
What Is App Store Optimization (ASO)
The process of increasing an app’s visibility in the app store is known as app store optimization (ASO), which increases the likelihood that app impressions will naturally result in downloads.
What SEO (search engine optimization) is to web search engines, ASO is to app stores. The former is true for websites, while the latter is true for mobile apps. ASO has progressively gained importance as store policies have become more stringent in recent years.
ASO aims to increase traffic to your app’s page in the app store, encouraging users to download and use it.
What Do App Store Optimization Companies Do
App store optimization businesses and services track downloads and rankings to help mobile apps rank higher in app stores. In order to create a positive user experience (UX), they assist app developers and marketers in identifying target keywords and optimizing the app titles, descriptions, preview videos, and icon designs.
For your app to rank higher and stand out in the app market, also known as the app stores, app search optimization companies provide insightful recommendations based on accurate data.
Consequently, companies and agencies aim for copy optimization as the first step in a mobile app ASO.
Best App Store Optimization Tools
Apptweak
One of the top ASO tools for apps and games is called Apptweak. Among the companies that Apptweak works with are PayPal, Jam City, Yelp, Big Fish, Amazon, Expedia, Adobe, Udemy, LinkedIn, and Electronic Arts.
The keyword research and suggestion tool on Apptweak helps app developers find pertinent keywords. As you probably already know, an effective keyword strategy is crucial for ASO and raises your app to the top of the search results.
Additionally, you can observe the keywords being used by your rivals.
AppFollow
Developers can find all the resources they require at AppFollow for organic user growth. They work with many different companies, including HBO, Zynga, JamCity, Disney, Comcast, Sony, Yahoo, Vevo, Autodesk, Hubspot, Flo, and many more.
With AppFollow, you can track the most crucial KPIs including downloads, conversion rates, and changes in keyword positions.
AppFollow claims it can increase weekly impressions by 5 times, increase the number of organic installs by up to 490%, and increase conversion rate by 11% on average. You can also get monthly reports on average conversion rates broken down by app category and nation.
ASOTools
You can examine your competitors and conduct in-depth keyword research using the app store optimization platform ASOTools.
With the help of the keyword research tool, you can look up a keyword, determine whether your rivals are already using it, and learn more about its volume, difficulty, and popularity. By platform and nation, you can filter the keywords.
Furthermore, based on the keyword you search for, you can receive keyword suggestions. Additionally, each keyword’s usage statistics and the apps that are using it are displayed here for each keyword.
App Radar
App Radar is a colossal ASO tool as well. Arise, Kolibri, Wargaming.net, Meister, Mixvibes, iTranslate, and Arise are a few of their dependable customers.
Utilizing pertinent keywords that draw in high-quality users is a necessary component of effective app store optimization, as you are probably aware. For your app or mobile game, App Radar makes it simple to find the ideal keywords.
Additionally, you can check your app’s ranking for specific keywords and assess how it stacks up against rivals.
App Annie Intelligence
An ASO and data analysis platform called App Annie Intelligence assists businesses and developers in making better choices that will raise the app’s visibility, downloads, and revenue. With the help of App Annie Intelligence, businesses can grow and outsmart rivals by gaining deeper market insights and market intelligence.
Storemaven
For A/B testing and conversion optimization, a well-known ASO platform is Storemaven. Storemaven walks you through A/B testing and the various factors to take into account for conversion optimization based on actual data.
Additionally, to maximize your paid and organic conversion rates, Storemaven product page testing gives you access to all of the features that native testing lacks.
Split Metrics
SplitMetrics is a great tool for tracking user behavior on your app store pages, A/B testing, and conversion rate optimization. You can reduce the chance that conversions will decline as a result of failed assets by testing your app store page updates before putting them live in the app stores.
The best way to determine what’s working and what needs improvement is to know which components of your creative assets perform the best.
Sensor Tower
Millions of data points are available through the Sensor Tower App Intelligence, which you can use to improve your app store optimization decisions. These data points include the ability to analyze your competitors and improve your keyword strategy.
Additionally, the Store Intelligence feature offers a web-based analysis of downloads and revenue projections for millions of apps, tens of thousands of publishers, and all significant nations and categories.
TheTool
Pixonic, Ten Square Games, and Privalia are a few of the clients of the performance-based ASO tool known as TheTool.
You can track both organic and non-organic installs, keyword rankings, app store top charts, ratings and reviews, and other ASO-related metrics with TheTool.
You can assess how well your app is optimized using ASO Score. TheTool makes keyword research quick and easy, and it will help you increase your app’s visibility.
ASOdesk
You can learn which app store search terms users enter to find your app. You’ll also be able to see the keywords that your rivals are ranking for. Furthermore, ASOdesk will spot keywords with little competition, i.e., those that are easier to rank for.
Additionally, you will be able to view the most popular keywords thanks to ASOdesk’s Traffic Score algorithm and the Apple Search Ads Popularity Index.
The results of your app store optimization strategy can also be measured with the aid of ASOdesk. This is based on App Store Connect data, which also includes metrics like Impressions, Product Page Views, Downloads, and Conversion Rate by device and by country.
Checkaso
An ASO tool called Checkaso provides services to independent game developers, publishers, and agencies.
With Checkaso’s ASOindex, you can first determine how well-optimized for app stores your app or game is. You can then receive recommendations that are specific to you to help you strengthen your ASO strategy.
Checkaso also offers automatic keyword suggestions and a starter set of keywords. Both manual and automatic keyword addition options are available.
Gummicube
Another excellent ASO tool is Gummicube. By placing for the appropriate keywords, it aids in enhancing app store visibility. Home Advisor, Stubhub, Nexon, NBC Universal, Lime, Zynga, CNBC, Scopely, and CyberLink are just a few businesses that use Gummicube.
With Gummicube’s data and algorithms, you can enhance each aspect of app store optimization, including the app’s title, keywords, description, logo, screenshots, ratings, and reviews.
Kumulos
A platform for managing mobile apps all in one, Kumulos. In one location, it has analytics, content management, ASO, push notifications, and more. As a service module, it also offers a mobile backend.
By providing a summary of the reviews and ratings, Kumulos’ ASO tool enables users to gauge user sentiment. The insights are even more specific because the reviews and ratings are country-specific.
In order to better optimize their own presence on the app stores, users can also benchmark competing apps using this tool. Publishers have a single location where they can check their rankings in the Google Play store and the App Store.
Mobile Action
The ASO tool from Mobile Action has features in common with Sensor Tower, which ranks #4 on our list. To increase app visibility and conversion rates, the tool claims to offer everything necessary.
Here are the options it gives apps to make that happen.
You can conduct extensive keyword research using the wide range of tools that are included. To assist you in finding potential keywords, it includes a sizable keyword dataset.
Final Thoughts On Aso Tools
Adopting a successful app store optimization strategy will help you establish app ranks on the app stores and increase app visibility, downloads, and profitable action. This list should assist you in selecting an app store optimization tool that meets both your needs and your budget.