Pinterest Creator Fund: Things To Know

You may have heard of the Pinterest Creator Fund if you’ve been reading up on Pinterest creators or how to monetize Pinterest. The Pinterest Creator Fund provides selected, qualified creators from underrepresented communities with financial and educational support. Please continue reading for more details if you are interested in the Pinterest Creator Fund.

 What Is Pinterest Creator Fund?

Selected underrepresented creators with sizable followings are supported by the Pinterest Creator Fund program to succeed on the site. The program provides community development, financial assistance, and support for education.

Over the course of five weeks, creators learn how to optimize their content—from making their Idea Pins stand out to engaging with trends—to establish a successful presence on Pinterest. One cohort supported by L’Oreal learned about potential collaborations with the company, indicating that brand exposure may be included in at least some courses.

Selected candidates receive a cash grant of $25,000 in addition to other beneficial resources like equipment and advertising credits. The program has so far increased participants’ engagement and follower counts, with one creator seeing a 75% increase in followers in just six months.

The program places a special emphasis on authors who are LGBTQIA people, people of color or have disabilities. Only American creators have access to the program at the moment. The program will, however, be accessible to creators residing in Brazil and the United Kingdom, according to Pinterest. in the later part of the year.

Who Is A Member Of The Pinterest Creator Fund?

Eight Pinterest Creators were a part of the initial cohort of the Pinterest Creator Fund. The creators were:

• Oyin Edogi
• Anthony Gomes
• Adela Guerra
• Jomely Breton
• Kayla Greer
• Polly Irungu
• Sara Toufali
• Seyi Famuyiwa

Additionally, Pinterest launched the second cohort of its Creator Fund! According to a reported statement from Pinterest, the company was looking to add 10 new Creators to the fund for the second cohort.

Which Outcomes Are You Getting From The Pinterest Creator Fund?

Members of the Pinterest Creator Fund, according to Pinterest, have experienced excellent outcomes. In fact, Pinterest says:

“Participating in the program gave creators a boost all throughout the first class. On average, Fund creators saw 2.9x more Idea Pin impressions and 72% more monthly viewers compared to their prior performance. They also collectively added more than 24,000 new followers.”

Anthony Gomes, a participant, claims that the program helped him expand his audience and that the financial assistance enabled him to produce high-quality content to highlight his fashion-based work.

Oyin Edogi, a member of the Pinterest Creator Fund, was also on track to earn $100,000 on Pinterest in 2021, according to this Business Insider article.

Who Can Join The Pinterest Creator Fund?

In order to participate in the Pinterest Creator Fund as of March 2022, users must be US citizens. However, Pinterest says that:

“…we’re excited to expand the program to include underrepresented creators in Later on this year, Brazil and the UK.”

Therefore, if you’re not a US citizen, the program will hopefully soon include you.

It’s also crucial to remember that each cohort typically focuses on a particular type of creator (e.g. fashion and beauty). Because of this, you might not be the ideal match for every cohort. You might, however, make a fantastic addition to a subsequent cohort!

How Do I Apply For The Pinterest Creator Fund?

The Pinterest Creator Fund requires a quarterly application. So, if you don’t meet the requirements this quarter, it’s time to work on your profile so you can apply the following.

How To Qualify?

• You must be 18 years or over and a US Resident (sorry for those reading outside the US, but Pinterest did state that they plan to “expand the program to include underrepresented creators in Brazil and the UK later” in 2022)
• Have at least 250 Followers
• Have created at least 3 Idea Pins in the last 30 Days
• Have 150 Saves of your published pins in the last 30 Days
• Continuously create original Pinterest content

I know what you’re thinking, “Why should I devote my limited time to yet another platform, Krystalyn?”

Since the pay is very high once you’re in! One of the best creator funds available, in my opinion.

Here’s what this month’s rewards looked like:

• $250 for creating 1 Idea Pin each week
• $45 for each Idea Pin that reached 10 saves + $2 for every save earned after the initial 10
• $200 once you hit 100 saves on an Idea Pin
• $400 once you hit 200 saves on an Idea Pin
• $500 for 250 saves total on up to 15 pins

Creator Fund Content Areas

Every round of the Pinterest Creator Fund, which operates on a quarterly cycle, focuses on a different type of content. Creators of beauty and fashion were the focus of the first funding series, which started in 2022, and creators of health and wellness will be the focus of the following series.

Application Timelines

Applications are accepted all year long, and selection is tough. Pinterest searches for high-potential accounts that fit their criteria. Despite the fact that the second round of applications ended in August, you can sign up for their newsletter to receive notifications when the next call for applications is made.

Pinterest Idea Pins: How Do You Create Them?

This is where it might not take as much time as you think it will!

Your reels can be put to other uses!

Use the content you’ve already produced to earn money, I’ll say it again. So simple, in fact.

You can even split your videos right in the app, which generates more slides and pages and keeps users engaged for longer. This is a common trend in apps, as developers want content producers to produce materials that keep users engaged.

In any app, you must therefore satisfy that if you want the algorithm to favor your content. With their splitting tool, Pinterest’s multiple pages/slides are incredibly simple to create.

What Sort Of Content Is Suitable For Idea Pins?

• Share your OOTD (Outfit of the Day)
• Share what you’re making for dinner
• Share a mom hack
• Share a craft

What kind of content do you search for on Pinterest? You’ll be most successful in producing that kind of content. Imagine what you are searching for on the app since Pinterest is used as a search engine. After that, title your pins appropriately.

For instance, if you want to research “minimal home decor”, then create an Idea Pin with “minimal home decor” in your title. The key component on Pinterest, as on any platform, are keywords.

Are There Any Additional Ways To Monetize Pinterest?

The chances of being accepted into the program are extremely slim because the Pinterest Creator Fund only chooses a small number of Creators to support. This has led some people to wonder if there are any additional ways to monetize Pinterest.

Luckily, there are! Other than the Creator Fund, here are some ways that you can make money on Pinterest:

1. Promoting affiliate links on Idea Pins and other pins (be sure to read Pinterest’s affiliate guidelines)
2. Starting and monetizing a blog (and using Pinterest for traffic)
3. Starting a shop and promoting your products
4. Pinterest Creator Rewards
5. Brand partnerships and sponsored content

Conclusions

Similar to the TikTok Creator Fund, Snapchat Sound Creator program, and Instagram Creator Fund, the Pinterest Creator Rewards program is unique from other social media platform programs. This is so that you can enter your content into various monetization programs, which gives you more opportunities to monetize it.

I hope this post has answered all of your questions about the Pinterest Creator Fund as well as what it is. You can still make money through content creation even if you are ineligible for the Pinterest Creator Fund Program.