TikTok Ads Creative Center: Everything You Want To Know
Have you considered dabbling in TikTok advertising but found it difficult to find the motivation or unsure of where to begin when it comes to making video content?
Utilizing the TikTok for Business Creative Center is highly recommended if you create advertisements on TikTok. If you are interested in TikTok for Business Creative Center, please read on for more information.
What Is TikTok Creative Center?
Media buyers, content teams, and founders are all eager to learn as much as they can about how to run the most effective advertising campaigns as more brands start to consider the potential role TikTok can play in their acquisition strategy.
In addition, TikTok has been producing its own expert resources, such as case studies, getting started guides, and creative pointers to assist eager partners through the onboarding process since there is so little historical data to draw upon while getting accustomed to this brand-new platform.
But it sometimes seems like TikTok introduces a brand-new ads manager feature just as you’re starting to understand what’s effective for your account.
Fortunately, it won’t be as stressful as it sounds. The resources have improved along with the ads dashboard itself. Bring on the TikTok Creative Center.
The TikTok For Business Creative Center has developed into a center for learning about the most recent trends, success stories, and resources for making the best TikTok advertisements.
Trend Discovery
Often, the most difficult part of creating a good video is coming up with a concept you’re happy with; this is where TikTok Trend Discovery comes into play. With the help of Trend Discovery, you can view all of the top trending hashtags on TikTok over the past 24 hours, 30 days, or 120 days based on specific industries.
It’s really cool that you can view the analytics for each hashtag that comes up in your search, including how popular it is across age groups, how frequently it is used, and other hashtag-related interests.
You can even see which videos go well with the hashtag by clicking on a link that directs you to similarly themed videos. This is an excellent tool that gives you an understanding of the kinds of users who interact with various hashtags.
Top Ads
You can find out which ads on TikTok are performing the best using Top Ads, another fantastic feature. Similar to Trend Discovery, Top Ads allows you to refine your search but gives you more options, including:
- Country
- Industry
- Ad objective
- Video duration
- Ad performance for the previous 30 or 7 days.
Do you want more people to download your app? All you have to do is switch the goal to “app installs” to gain access to the best-performing videos for that metric. But what if you need to increase sales for your beauty brand?
You can easily find a ton of videos that are doing just that by searching for product sales campaigns in the beauty sector. How awesome is that? You can even go so far as to see the ads’ Click Through Rate (CTR), Conversion Rate (CVR), clicks, sales, and retention data broken down by each second of the video.
Creative Insights
You can find the most recent guidelines for producing videos that are optimized for KPIs like impressions and conversions here. The identification of specific creative attributes, such as video length or closed captioning, produces these creative suggestions.
The importance of each attribute in terms of assisting a video’s audience expansion is then given a performance ranking.
Actionable stats include:
- High-resolution content (720P and above) indicates a 312% lift in conversion compared to its lower-resolution counterparts
- In comparison to videos that are shorter than 21 seconds or longer than 34 seconds, those that are between 21 and 34 seconds in length show a 280% lift in conversion and a 2% lift in impressions.
- Comparing videos with and without a call to action, those with a call to action show a 152% increase in conversion.
Features Of TikTok Ads Creative Center
The TikTok Creative Center has so much to gush about, but let’s start with some of our most notable features.
Most Valuable Frame
The most valuable frame graph makes it clear which second of an advertisement received the most clicks in relation to the total number of viewers. This reveals precisely which frame was displayed when the majority of users chose to click and visit the brand’s landing page.
Consider looking at a few advertisements from your industry, comparing their most valuable frames, and noting any similarities you notice because this information may be crucial for developing your own advertisements.
Top Ads
The top ads feature in the Creative Center is fantastic and operates similarly to Meta’s Ad Library.
To really focus on what makes some ads stand out from others, you can filter by location, industry, and campaign goals.
Look more closely by choosing a specific advertisement to view performance information and a list of the ad caption keywords that were used.
Audio Library
It can be difficult to navigate a minefield when choosing the music for your commercial’s background. Nowadays, it’s extremely uncommon to get away with using licensed music because of the state of copyright law.
TikTok has streamlined the process of creating ads for you by compiling a list of music that has already been approved so you can use it as the background music of your commercials without fear of having them removed.
There are tens of thousands of songs and sound effects available for you to select from, and they are even arranged into suggested playlists so you can find a song that matches the mood you’re going for.
Smart Text
Do you aim to attract clients from various geographies or linguistic groups? If so, TikTok has got your back.
Your ads can be translated into any of more than 50 languages using their Smart Text tool. Not only this, but you can also select a keyword and Smart Text will provide automatic ad text for you and translate it if needed! What a world we live in today!
How Can I Join The TikTok Ads Creative Center?
Your profile is the first step to joining the creative center.
After creating or switching to a professional profile, you can select either “creator,” best for content creators, public figures, artists, and influencers, or “business,” best for brands, retailers, organizations, and service providers, according to Ad Week.
Choosing popular songs and hashtags will help you create TikToks after you’ve finished your profile.
By setting up an advertiser account, you can also create ads and view specific metrics on effective ad examples.
The TikTok Ads Manager can aid in reaching your targeted audience and utilizing a marketing strategy with one of these accounts.
How Can I Get Rid Of My TikTok Ads From Top Ads?
If you don’t want your TikTok videos to show up in TikTok Creative Center:
- As a business user, you must first log in to the TikTok Creative Center.
- Go to your Account and access Ad Authorization Management
- Choose the creatives you want to remove and click”Withdraw.”
If you are okay to show your TikTok ads in the TikTok Ad library:
- Run an Ad Group as well as a campaign using the TikTok Ads Manager feature
- Before sending your ad for evaluation, make sure the “Asset Authorization” tick box is ticked.
- If you don’t want any creative permission, uncheck the Asset Authority Checkbox.